This week’s episode was broadcast from high atop the luxurious downtown Reseda Excelsior Hotel. We interviewed Cory Hacker who is a consultant for Damsel in Defense. She talked about self defense products for women you can use to defend yourself against bad guys.
Cory started her business about a year and a half ago. She was looking for self-defense products for her daughter who had just turned 18, was going off to college and worked late at night. Cory met a representative from the Damsel in Defense company who told her about the company and its products. Damsel in Defense is a direct sales company (party plan) that sells women’s self defense equipment. Products include stun guns, pepper spray, alarms and more. The business model and the company appealed to Cory and she decided to become a representative as well. Cory also teaches CPR part time.
Damsel in Defense equips women with products that are easy to use and are affordable. Each customer is educated on how to properly use the tools and learns about laws regarding their use. Cory holds Empower Hours for groups of women at their homes. Women who are timid about buying self defense products, tend not to feel intimidated or uncomfortable in a party like atmosphere. Cory calls it “Tupperware for Bad Asses.”
Cory stresses that the products must only to be used in self defense situations and the purchaser must be 18 years old or older. You can’t use the products to zap other shoppers during the Christmas rush or bump someone out of a prime parking spot.
The products have cute names like Hard Little Hand (a martial arts weapon), Hot Little Hand (a glove with pepper spray), Stash on the Dash (a small vanity kit for your purse or car with items you may need in an emergency), The Wristle (a paracord bracelet made of nylon rope and a whistle) Holla Hers and Holla His (personal alarms for women and men that blare out a 120 decibel alarm with flashlight for your keychain) Road Trip Auto Tool. – (Includes a beacon, whistle, flashlight, seat belt cutter and glass cracker) All the products come in bright colorful packaging that appeals to women.
Pepper spray was originally developed for the Postal service to be used on dogs and works against dangerous animals. However, Cory prefers to focus on human predators. She carries pepper spray with her when she walks her little Labradoodle to ward off strangers or loose dogs, but at night she carries a stun gun. Her stun gun looks and works like a flashlight.
Damsel in Defense products are designed to be non-lethal. Stun guns are different than tasers used by the police and are less expensive. A stun gun will disable someone temporarily. It must touch the perpetrator’s body in order for it to work. Cory’s motto is “stun and run.” Her stun guns are loud and are meant to be a deterrent only. They also omit an ozone smell that most dogs don’t like.
Each stun gun has a built-in protection device called a disable pin that will prevent a criminal from turning the gun on you because you control it with a special wrist slit.
There are travel restrictions for some Damsel in Defense products, so you want to make sure to put them in your checked in luggage rather than carry on if the product is allowed in the location you are going to. You cannot take pepper sprays or stun guns into Federal buildings or places like Disneyland so Cory suggests you leave them in your car instead.
Pepper sprays expire and need to be replaced every 2-3 years.
There are currently 8,000 Damsel in Defense consultants in the U.S. The company originates from Boise Idaho. It’s a young company with opportunities for those who would like to start a business like Cory did.
Self defense tips:
- None of the products will do you any good unless you have them with you and they are accessible.
- Situational awareness is important – A woman with a ponytail, earphones, looking into her cell phone is a prime target because she’s not paying attention to her surroundings. Her ponytail can be used as a handle by the criminal. This is something you may want to warn your daughters about.
- When you get out of your car, look around. Make sure there’s no one in the back seat. Park under a street light.
- Be extra careful in parking lots and parking garages. When you come out with your packages have your pepper spray in your hand.
- Your first line of defense is your voice and your posture. Stand up straight. Look ahead. Use a clear, “don’t mess with me” voice. Or SCREAM.
- Bad guys look for the easiest target.
- Take self defense courses and refresher courses regularly.
- For women who are over 50, who may not be able to Karate chop someone, use your elbow. Hit a person directly up their nose, in the neck, or eyes. Scratch and bite. “Fight like a girl.”
- If someone tries to drag you off and you’re not a small person, go limp. They will probably drop you and run because you’ll be too heavy to pull.
You can contact Cory Hacker at:
or on her website
Feel free to email her if you have and questions would like to purchase self defense products for women or start a business. She’s available to speak to groups, do events, Empower Hours, and one on one appointments.
Even if you’re timid and afraid, Cory would much rather see you be prepared. It’s about being prepared and not paranoid.
Our show notes above only touched the surface of our podcast. Please click the player at the top of the post or subscribe to our podcast on Itunes. Are you prepared in case someone attacks you? Please leave a comment below and tell us what you do to stay safe.