When you think about blogging, it’s not exactly something you would think a Baby Boomer would be interested in. However, there are quite a few of us who have not only learned to be tech savvy, but who also have successful blogs. For many years, Rebecca focused on more “artsy” pursuits. However, in the early 90’s, her dad and brother bought her a computer. She immediately became hooked and discovered her geekiness.
Rebecca started officially blogging in 2008, took online marketing courses, and learned how to customize sites. In 2010, she created a business setting up WordPress blogs for entrepreneurs and individuals. It’s become a handy little day job. In addition, she also works on her own personal sites, and continues to promote her 35+ year professional voice-over career. As a blogger and a voice over actor, it was natural for Rebecca to add podcasting to her resume. Both Dr. Sharone and Rebecca enjoy using their voice-over talents to entertain and empower their 2 Boomer Broad’s audience.
If you are a Baby Boomer, you may want to consider blogging as a means to create expert status, promote online or offline business ventures, or for pure enjoyment. Many Baby Boomers have been laid off or have retired, but don’t want to sit around all day playing Bingo.
Rebecca previously had a successful direct sales business as well. However, she switched over to blogging because there’s practically no overhead other than hosting a website on a server.
If you’re not a do it yourselfer like Rebecca, setting up a WordPress blog can cost you anywhere from a few hundred dollars, to several thousand dollars, depending on how complicated you want it to be.
For those Boomers who already have a blog, but need help operating it, Rebecca offers online WordPress tutoring that takes place using a screen sharing program and is done virtually.
A blog allows you to re-invent yourself when you write about what you enjoy and then monetize it.
Think of blogging as self-publishing.
A WordPress blog helps increase your website traffic if you write articles regularly. Each page of content you publish gives Google another opportunity to find you online.
It’s also simple to embed video and audio files to your WordPress site.
If you have a business right now without a website, or a website that just sits there like a business card, you may be missing out on a ton of business. Nowadays, a business site must be interactive and engaging.
Blogging is a great way to create and organize content for a physical book or EBook. It will give you a better idea of what your audience is interested in.
Use your blog as way to entertain or create celebrity.
Blogging Tips for Baby Boomers
- Find a niche you enjoy. You don’t want to be in a broad niche, such as “travel,” but rather a niched down version such as “travels in Italy.”
- If you don’t like the techy aspect of blogging, find someone to help you set it up and then add your content as you write it.
- There are 2 types of WordPress platforms; WordPress.com and WordPress.org. WordPress.com is free, like Google’s Blogspot, but very limited if you want to promote or sell things. WordPress.org is self-hosted. Using the .org, there is usually a one click install to upload WordPress on the server. That way you have control over all your files and it won’t be accidentally deleted.
- To get started, purchase a hosting account. Rebecca recommends Bluehost. With the plus account, you can host unlimited domains and have unlimited emails.
- Think about using your blog site to create passive income with little to no overhead so you aren’t chained to your business. Instead, make money while you travel, have fun, or relax.
- Make sure your blog has social media sharing buttons. WordPress has thousands of plugins to choose from that will do just about anything you can imagine.
- Pick only 1-2 Social media channels to focus on rather than try to deal with all of them. It depends on your audience and where they spend their time.
- Use the share buttons on your posts to promote them after they’re published.
- Focus on bringing people to your blog from social media sites, rather than sending them from your blog to social media sites. Your blog is where people can learn about what you have to offer.
- Choose from thousands of WordPress themes and then customize it, or have someone do it for you, to match your branding.
- Collect email addresses, using an email service, and then automatically send announcements or content to your list
- If you have a business right now that you have tophysically be at, think about selling ancillary products on your website through affiliate marketing. Sign up to become an affiliate to promote a product you love for free. You will be given links or banners to use on your blog. If someone clicks one of your links or banners and purchases something, you will earn a commission.
- Blogs work when you work on them. If you don’t, probably not.
Disclaimer: Some of these links are affiliate links. We earn a small commission if you purchase from them.
Bluehost – website hosting
AWeber – email marketing service
MailChimp – email marketing service – free for up to 2,000 names.
Rebecca’s sister’s artist site – www.janetleroy.com (feather art)
Listen to the entire podcast for more tips and insights by clicking on the player at the top of this post or subscriber to ITunes. (please leave a review) Feel free to leave a comment below: